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Media Planner Jobs Van Buren AR

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Western Arkansas Employment
(479) 474-7061
1500 Main St
Van Buren, AR

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Arkansas Workforce Center at Van Buren
(479) 474-7061
1500 E. Main Street (72956 - Physical Zip Code)
Van Buren, AR
 
United Steel Workers Local 9452
(479) 646-6766
5501 S 28th St
Fort Smith, AR
 
TEC Staffing Services
(479) 785-3022
19th & Rogers
Fort Smith, AR

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Staffmark
(479) 452-1078
4300 Rogers Ave
Fort Smith, AR
 
Arkansas Department of Workforce Services - Van Buren
(479) 471-0019
605 Alma Blvd. Circle
Van Buren, AR
 
United Auto Workers Local 716
(479) 646-1071
5523 S 28th St
Fort Smith, AR
 
Tec Staffing Services
(479) 785-1000
4516 Rogers Ave
Fort Smith, AR
 
FirstStaff
(479) 452-9292
1330 S Waldron Rd
Fort Smith, AR
 
Arkansas Workforce Center at Fort Smith
(479) 783-0231
616 Garrison Ave, Room 101
Fort Smith, AR
 
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Media Planner

How to become a Media Planner

Media planners are part of the wider advertising and public relations fraternity that are concerned with the preparation and design campaigns on behalf of their clients. More specifically, media planners are responsible for acquiring media time and space for the purposes of advertising their clients' brand and products on a range of media that includes the Internet, publications, TV, and radio. Media planners buy these advertising spaces and time and then sell these directly to individual companies or advertising agencies.

Media planners' entry-level and managerial positions in the advertising services sector are available to those who have bachelor's degree qualifications with a bias toward exposure to the liberal arts. Media planners usually begin their careers in the account management section or in the creative department. Applicants who have done internship in an advertising related firm are at an advantage with respect to job qualification requirements. Subjects that are covered by the prospective media planners include psychology, marketing, creative design, statistics, and accounting. Job positions for assistant media planners or assistant media buyers are pegged for candidates who have a bachelor's degree with a strong leaning toward advertising or marketing. Vacancies in the research department of media planning jobs are largely taken over by persons who have master's degrees and a number of years working experience. Backgrounds in marketing or even statistics are recommended. For positions in the administration and support service brackets, there are various requirements that differ from one firm to the next as do the specific requirements for the position in question.

What does a Media Planner do?

Media planners are tasked with the duty of choosing the most suitable media in which to place advertisements on their client's behalf. The media planner has to work within the client's budget and look for the best media alternative with the main agenda of helping the client achieve his/her business targets. To do this, media planners have to observe and comprehend the market trends, have an insight into what motivates the target customers, and to keep up with the latest trends in media development. Previously, the role of the media planner and the media buyer was separated. The media planner was just supposed to create a plan for advertising. On the other hand, the media buyer was than responsible for negotiating with media owners or proprietors to see that the firm could get an agreement to use time and space on the media of choice. Negotiations with the media proprietors are centered upon issues that include merchandising, emplacement and positioning, rates, and copy deadlines. The media planner's job description has certainly been expanded in recent times and in many firms these individuals are now referred to as communication planners or brand planners/strategists. The modern media...

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