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Media Planner Jobs Sioux Falls SD

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Floyd Career Learning Center
(605) 367-4293
908 N West Ave
Sioux Falls, SD
 
American Postal Workers Union-Sioux Falls Local
(605) 335-0630
101 S Fairfax Ave
Sioux Falls, SD
 
International Union Of Operating Engineers-Local 49
(605) 336-1952
101 S Fairfax Ave
Sioux Falls, SD
 
Communication Worker
(605) 336-7505
101 S Fairfax Ave
Sioux Falls, SD
 
South Dakota Career Center
(605) 367-5499
811 E 10th St
Sioux Falls, SD
 
Avera Healthworks
(605) 322-5100
4928 N Cliff Ave
Sioux Falls, SD
 
Communication Workers Of America Local 7500
(605) 336-7505
101 S Fairfax Ave
Sioux Falls, SD
 
Volunteers Of America Dakotas
(605) 334-1414
1309 West 51st Street
Sioux Falls, SD
 
South Dakota Department Of Labor - Sioux Falls Local Office
(605) 367-5300
811 East 10 Street, Dept. 41
Sioux Falls, SD
 
Availability Employment
(605) 336-0353
4309 S Racket Dr
Sioux Falls, SD
 

Media Planner

How to become a Media Planner

Media planners are part of the wider advertising and public relations fraternity that are concerned with the preparation and design campaigns on behalf of their clients. More specifically, media planners are responsible for acquiring media time and space for the purposes of advertising their clients' brand and products on a range of media that includes the Internet, publications, TV, and radio. Media planners buy these advertising spaces and time and then sell these directly to individual companies or advertising agencies.

Media planners' entry-level and managerial positions in the advertising services sector are available to those who have bachelor's degree qualifications with a bias toward exposure to the liberal arts. Media planners usually begin their careers in the account management section or in the creative department. Applicants who have done internship in an advertising related firm are at an advantage with respect to job qualification requirements. Subjects that are covered by the prospective media planners include psychology, marketing, creative design, statistics, and accounting. Job positions for assistant media planners or assistant media buyers are pegged for candidates who have a bachelor's degree with a strong leaning toward advertising or marketing. Vacancies in the research department of media planning jobs are largely taken over by persons who have master's degrees and a number of years working experience. Backgrounds in marketing or even statistics are recommended. For positions in the administration and support service brackets, there are various requirements that differ from one firm to the next as do the specific requirements for the position in question.

What does a Media Planner do?

Media planners are tasked with the duty of choosing the most suitable media in which to place advertisements on their client's behalf. The media planner has to work within the client's budget and look for the best media alternative with the main agenda of helping the client achieve his/her business targets. To do this, media planners have to observe and comprehend the market trends, have an insight into what motivates the target customers, and to keep up with the latest trends in media development. Previously, the role of the media planner and the media buyer was separated. The media planner was just supposed to create a plan for advertising. On the other hand, the media buyer was than responsible for negotiating with media owners or proprietors to see that the firm could get an agreement to use time and space on the media of choice. Negotiations with the media proprietors are centered upon issues that include merchandising, emplacement and positioning, rates, and copy deadlines. The media planner's job description has certainly been expanded in recent times and in many firms these individuals are now referred to as communication planners or brand planners/strategists. The modern media...

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