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Media Planner Jobs Parkville MD

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(410) 661-3419
3522 Hiss Ave
Baltimore, MD

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Baltimore County Federation Of Public Employees
(410) 296-1875
25 W Chesapeake Ave Ste 214
Baltimore, MD
Eastside Career Center
(410) 396-9044
3001 East. Madison Street
Baltimore, MD
Sudina Search
(410) 252-6900
375 W Padonia Rd Ste 235
Timonium, MD

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Personnel Plus
(410) 534-1356
814 Guilford Ave
Baltimore, MD

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Baltimore Building & Construction Trades Council AFL CIO
(410) 426-9415
5913 Harford Rd
Baltimore, MD
Work Force Reception Ctr
(410) 396-6580
100 W 23RD St
Baltimore, MD

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Mayor`s Office of Employment Development/Eastside Career OneStop Center
(410) 396-9030
3001 E. Madison St
Baltimore, MD
American Postal Workers Union
(410) 837-4868
4 N High St
Baltimore, MD
Baltimore City Fire Officers Association-Local 964 Inc
(410) 276-6964
1030 S Linwood Ave
Baltimore, MD
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Media Planner

How to become a Media Planner

Media planners are part of the wider advertising and public relations fraternity that are concerned with the preparation and design campaigns on behalf of their clients. More specifically, media planners are responsible for acquiring media time and space for the purposes of advertising their clients' brand and products on a range of media that includes the Internet, publications, TV, and radio. Media planners buy these advertising spaces and time and then sell these directly to individual companies or advertising agencies.

Media planners' entry-level and managerial positions in the advertising services sector are available to those who have bachelor's degree qualifications with a bias toward exposure to the liberal arts. Media planners usually begin their careers in the account management section or in the creative department. Applicants who have done internship in an advertising related firm are at an advantage with respect to job qualification requirements. Subjects that are covered by the prospective media planners include psychology, marketing, creative design, statistics, and accounting. Job positions for assistant media planners or assistant media buyers are pegged for candidates who have a bachelor's degree with a strong leaning toward advertising or marketing. Vacancies in the research department of media planning jobs are largely taken over by persons who have master's degrees and a number of years working experience. Backgrounds in marketing or even statistics are recommended. For positions in the administration and support service brackets, there are various requirements that differ from one firm to the next as do the specific requirements for the position in question.

What does a Media Planner do?

Media planners are tasked with the duty of choosing the most suitable media in which to place advertisements on their client's behalf. The media planner has to work within the client's budget and look for the best media alternative with the main agenda of helping the client achieve his/her business targets. To do this, media planners have to observe and comprehend the market trends, have an insight into what motivates the target customers, and to keep up with the latest trends in media development. Previously, the role of the media planner and the media buyer was separated. The media planner was just supposed to create a plan for advertising. On the other hand, the media buyer was than responsible for negotiating with media owners or proprietors to see that the firm could get an agreement to use time and space on the media of choice. Negotiations with the media proprietors are centered upon issues that include merchandising, emplacement and positioning, rates, and copy deadlines. The media planner's job description has certainly been expanded in recent times and in many firms these individuals are now referred to as communication planners or brand planners/strategists. The modern media...

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