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Media Planner Jobs Matthews NC

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Charlotte/Mecklenburg JobLink Career Center - Monroe Road
(704) 847-2660
10801 Monroe Road, Suite A
Matthews, NC
 
The Resume Station
(704) 248-8332
7900 D Stevens Mill Road #164
Matthews, NC
 
Charlotte-Mecklenburg JobLink Career Center - Albemarle Road/Executive Center
(704) 566-2870
5601 Executive Center Drive, Suite 124
Charlotte, NC
 
Quick PC Classes.com
(704) 363-3333
7612 Ballantyne Commons Parkway
Charlotte, NC
 
Communications Workers of
(704) 568-3603
5108 Monroe Rd
Charlotte, NC
 
The Resume Station
(704) 248-8332
7900-D Stevens Mill Rd, #264
Matthews, NC
 
Apple One Employment Svc
(704) 540-7476
7421 Carmel Exec Pk Ste 110
Charlotte, NC

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Professional Personnel Assoc
(704) 545-5166
6701 Gold Wagon Ln
Mint Hill, NC

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Crown Personnel
(704) 531-4440
200 Providence Rd Ste 104
Charlotte, NC

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Hughes & Assoc Llc
(704) 543-2828
10020 Park Cedar Dr
Charlotte, NC

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Media Planner

How to become a Media Planner

Media planners are part of the wider advertising and public relations fraternity that are concerned with the preparation and design campaigns on behalf of their clients. More specifically, media planners are responsible for acquiring media time and space for the purposes of advertising their clients' brand and products on a range of media that includes the Internet, publications, TV, and radio. Media planners buy these advertising spaces and time and then sell these directly to individual companies or advertising agencies.

Media planners' entry-level and managerial positions in the advertising services sector are available to those who have bachelor's degree qualifications with a bias toward exposure to the liberal arts. Media planners usually begin their careers in the account management section or in the creative department. Applicants who have done internship in an advertising related firm are at an advantage with respect to job qualification requirements. Subjects that are covered by the prospective media planners include psychology, marketing, creative design, statistics, and accounting. Job positions for assistant media planners or assistant media buyers are pegged for candidates who have a bachelor's degree with a strong leaning toward advertising or marketing. Vacancies in the research department of media planning jobs are largely taken over by persons who have master's degrees and a number of years working experience. Backgrounds in marketing or even statistics are recommended. For positions in the administration and support service brackets, there are various requirements that differ from one firm to the next as do the specific requirements for the position in question.

What does a Media Planner do?

Media planners are tasked with the duty of choosing the most suitable media in which to place advertisements on their client's behalf. The media planner has to work within the client's budget and look for the best media alternative with the main agenda of helping the client achieve his/her business targets. To do this, media planners have to observe and comprehend the market trends, have an insight into what motivates the target customers, and to keep up with the latest trends in media development. Previously, the role of the media planner and the media buyer was separated. The media planner was just supposed to create a plan for advertising. On the other hand, the media buyer was than responsible for negotiating with media owners or proprietors to see that the firm could get an agreement to use time and space on the media of choice. Negotiations with the media proprietors are centered upon issues that include merchandising, emplacement and positioning, rates, and copy deadlines. The media planner's job description has certainly been expanded in recent times and in many firms these individuals are now referred to as communication planners or brand planners/strategists. The modern media...

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