Copy Writer Jobs Carbondale IL
Park Ridge, IL
Admin & Clerical, Light Industrial, Marketing
Marketing, Sales, Other
Lake Bluff, IL
Executive, Sales, Marketing
How to become a Copy Writer
Education and experience are the two factors prospective clients or employers look for in hiring a copywriter.
Many copywriters attend advertising institutions that focus exclusively on creative fields in copywriting and art direction. The Art Institute's Programs in Advertising attract future copywriters to their various campus sites who are interested in writing for advertising agencies. The Portfolio Center in Atlanta, Georgia, and the Miami Ad School in Florida are two reputable schools that focus on portfolio building and internships. These institutions can be expensive, but students graduate with impressive portfolios that showcase their talent and are extensively trained for positions as copywriters.
Copywriters generally have bachelor degrees in English, Journalism or Communications and Marketing. If a degree is not possible, many colleges offer certifications or non-degree courses on the basics of copywriting.
In order to pursue a career in copywriting a willingness to learn and to self- promote is essential. Writers new to the profession will begin by procuring an internship with an advertising agency or local newspaper advertising department. An internship is extremely effective in garnering the experience that future clients or employers look to see in hiring a copywriter. For many novice copywriters, an internship with an agency may lead to a permanent position of employment.
Copywriters watch for businesses that may need copywriting services. This may include offering to write advertisements for the local newspaper or neighborhood business. Small businesses need advertisement copy, direct mail, coupon copy and flyers written. Writing an item for free can grant a new writer the experience needed to build up their portfolio and aid in securing future paid contract jobs .
A copywriter's writing versatility allows for more employment opportunities. A portfolio that showcases writing samples written in a wide-range of copy style (print, web-based, direct mail) indicates a copywriter's skill in writing effective copy.
What does a Copy Writer do?
Copywriters create text for advertising purposes and newspaper stories. A copywriter researches, writes and perfects a piece of advertising in order to sell a product or service. The copywriter uses language to cultivate a mood or atmosphere, often to convince consumers of the desirability of a product. A copywriter might fashion the text, or "copy," for advertisements in print media, web-based promotional sites, radio, television or film-- these are the words read on web sites and bus depots, seen in newspaper advertisements, brochures and catalogs, in hand-books and guides to traffic signs.
Copywriters are also employed to write press releases, work as freelance ghost writers, freelance editors, or to write non-fiction magazine pieces. The fastest growing area in this field is in Web-copy. Web-copy is short, easy to read and m...